Alberta Main Street approach

Alberta Main Street is part of the National Main Street Network and is one of approximately 1,200 local revitalization nonprofit organizations across the U.S.


About the National Main Street Program

The Main Street Program is a national program that works to revitalize historic downtowns. The National Trust for Historic Preservation created the Main Street Program in 1977 in reaction to economic decline and threats to traditional architecture in core commercial districts.

To revitalize downtown areas and combat discouraging development trends, the Four-Point approach was developed: Organization, Promotions, Economic Restructuring, and Design.

Organization builds consensus and cooperation among community groups and organizations, manages and recruits volunteers, fundraises and creates public awareness of the Program.

Promotion is defined as selling and marketing the image and prospects of the downtown’s unique social, economic, and cultural character.

Economic Restructuring focuses on strengthening and broadening the existing economic base of the downtown.

Design works to make visual improvements of the downtown through good design compatible with historic features.

Communities that have developed this approach in their own business districts on average have had a reinvestment rate of $40.35 for every one-dollar spent. For more information you can visit the website of the National Main Street Program.

Alberta Main Street is a nonprofit community organization focused on advancing the vibrant neighborhood we’ve all cultivated over the years.

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